REEL FACTORY

Alex Sutherland

A descendent of Ngāi Tahu, and a motley crew of colonial convicts and whalers from Kaikoura and the Marlborough Sounds, Alex was born and raised in central Auckland. The origins of his storytelling trace back to childhood obsessions with Tintin, Choose your own adventure books, Matchbox cars and Chekoslovakian surrealist stop-motion animation.

With a deep understanding of cinematic genre and storytelling, Alex’s work continuously expresses ideas, brands and products with style, action and humour. With the audience always firmly in mind, his filmmaking creates memorable images, and highly engaging performances from actors, kids, animals and cars alike.

  • Mitsubishi Triton King of the Beasts

    Director

    Alex Sutherland

    Mitsubishi Triton King of the Beasts

    Director

    Alex Sutherland

  • Tower Roadwise

    Director

    Alex Sutherland

    Tower Roadwise

    Director

    Alex Sutherland

  • Meadow Fresh Fluffy

    Director

    Alex Sutherland

    Meadow Fresh Fluffy

    Director

    Alex Sutherland

  • Holden Dogs

    Director

    Alex Sutherland

    Holden Dogs

    Director

    Alex Sutherland

  • Mitsubishi Outlander

    Director

    Alex Sutherland

    Mitsubishi Outlander

    Director

    Alex Sutherland

  • KFC Buffer

    Director

    Alex Sutherland

    KFC Buffer

    Director

    Alex Sutherland

  • Mitsubishi Triton

    Director

    Alex Sutherland

    Mitsubishi Triton

    Director

    Alex Sutherland