REEL FACTORY

Dan Max

Dan Max is a New Zealand director, cinematographer and photographer known for visually driven storytelling rooted in nature, adventure and human connection.

  • Reel Good Yarns With Dan Max

    Director

    Dan Max

    Reel Good Yarns With Dan Max

    Director

    Dan Max

  • Blunt Umbrellas - Engineering Joy

    Director

    Dan Max

    Blunt Umbrellas - Engineering Joy

    Director

    Dan Max

  • Panhead Pickup Hazy IPA

    Director

    Dan Max

    Panhead Pickup Hazy IPA

    Director

    Dan Max

  • Monteith's - Follow No One

    Director

    Dan Max

    Monteith's - Follow No One

    Director

    Dan Max

  • Cigna - Brand

    Director

    Dan Max

    Cigna - Brand

    Director

    Dan Max

  • Asahi

    Director

    Dan Max

    Asahi

    Director

    Dan Max

  • Southern Cross

    Director

    Dan Max

    Southern Cross

    Director

    Dan Max

  • TAB - Summer of Racing

    Director

    Dan Max

    TAB - Summer of Racing

    Director

    Dan Max

  • Farmers - Mothers Day

    Director

    Dan Max

    Farmers - Mothers Day

    Director

    Dan Max

  • Fonterra - Artisan

    Director

    Dan Max

    Fonterra - Artisan

    Director

    Dan Max

  • Kiwi Bank

    Director

    Dan Max

    Kiwi Bank

    Director

    Dan Max

  • Monteith's - Beer Back

    Director

    Dan Max

    Monteith's - Beer Back

    Director

    Dan Max

  • Anchor - Flying

    Director

    Dan Max

    Anchor - Flying

    Director

    Dan Max

Dan Max

About

Maxy is the embodiment of a true adventurer, someone who thrives on the open road, the outdoors and the stories found along the way.

A New Zealand director, cinematographer and photographer, Maxy brings a visually driven approach to storytelling. With a background in stills photography, he has an instinctive ability to find beauty in unexpected places and to capture authentic, emotive moments on camera. Growing up as a farm boy in New Zealand, Maxy developed a deep connection to both people and the natural world, something that continues to shape the tone and texture of his work.

Driven by a competitive spirit and a genuine curiosity about people, Maxy approaches every creative brief with energy and focus. He enjoys collaborating closely with agencies and creative teams, diving deep into the heart of an idea to bring it to life visually. Maxy is known for his hands-on approach and his ability to uncover the human stories that sit beneath the surface. It's this passion and drive that makes him an invaluable asset to any team.

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