REEL FACTORY

Dan Max

Maxy, a North Island surfer from New Zealand, is a director/DOP/photographer with a penchant for visually narrating emotive stories. A fusion of technical expertise and artistic talent, he's the ultimate road-trip companion - inquisitive, thoughtful, clued up, hands-on and solutions-focused. He's the guy who just gets things done.

  • Blunt Umbrellas - Engineering Joy

    Director

    Dan Max

    Blunt Umbrellas - Engineering Joy

    Director

    Dan Max

  • Panhead Pickup Hazy IPA

    Director

    Dan Max

    Panhead Pickup Hazy IPA

    Director

    Dan Max

  • Monteith's - Follow No One

    Director

    Dan Max

    Monteith's - Follow No One

    Director

    Dan Max

  • Cigna - Brand

    Director

    Dan Max

    Cigna - Brand

    Director

    Dan Max

  • Asahi

    Director

    Dan Max

    Asahi

    Director

    Dan Max

  • Southern Cross

    Director

    Dan Max

    Southern Cross

    Director

    Dan Max

  • TAB - Summer of Racing

    Director

    Dan Max

    TAB - Summer of Racing

    Director

    Dan Max

  • Farmers - Mothers Day

    Director

    Dan Max

    Farmers - Mothers Day

    Director

    Dan Max

  • Fonterra - Artisan

    Director

    Dan Max

    Fonterra - Artisan

    Director

    Dan Max

  • Kiwi Bank

    Director

    Dan Max

    Kiwi Bank

    Director

    Dan Max

  • Monteith's - Beer Back

    Director

    Dan Max

    Monteith's - Beer Back

    Director

    Dan Max

  • Anchor - Flying

    Director

    Dan Max

    Anchor - Flying

    Director

    Dan Max

Dan Max

About

Maxy is the ultimate embodiment of a true adventurer. He's the kind of guy who lives for the thrill of the open road, the taste of a cold beer, and the rush of exploring the great outdoors. But don't let his rugged exterior fool you, as he's also a sensitive soul with a rare talent for unearthing the hidden stories within people's hearts

With a background in stills photography, Maxy has an innate ability to find beauty in the most unexpected places and faces. Growing up as a farm boy, he has a deep understanding of the deep connection between human nature and Mother Nature.

Driven by his competitive spirit, Maxy is always up for a challenge, no matter how big or small. He relishes the chance to tackle a creative brief head-on, diving deep into the core of the idea to truly understand its essence. He takes collaboration seriously, going above and beyond to work closely with creatives to make their vision a reality. It's this passion and drive that makes him an invaluable asset to any team.

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