Tourism New Zealand in association with Air New Zealand and “The Hobbit” launched a competition across the globe to find the worlds biggest Hobbit fans. Through several application levels 150 fans embarked on a journey from all over the world to the real middle earth – New Zealand.
Our crew followed their journey throughout New Zealand, capturing the fans experiences over a weeklong mission. During the adventure our crew filmed throughout the days, and cut daily diaries throughout the night to go online the following day. The series proved to be a great success with the series videos having over 10 million views and shared throughout the world. Above is one of our favorite episodes – showing the real emotion these fans were experiencing on their journey.