Video highlights of Bollywood star Sidharth Malhotra's second visit to New Zealand helped launch Tourism New Zealand’s latest campaign in India last week, encouraging more Indians to visit here.
“Sidharth’s adventures have convinced many to follow in his footsteps and discover the magic of a New Zealand holiday."
Figures released this week show arrivals continue to grow with 25,856 Indians visiting for a holiday in the year ending December 2016, up 16.3% on the previous year.
The India campaign will run for three months on digital and social media platforms in conjunction with airline partners Singapore Airlines, Malaysia Airlines, Air New Zealand and Thai Airways and select trade partners.
“While we are still tallying up the media coverage from our work with Sidharth the results recorded to date are really impressive, with more than 1000 unique stories about his adventures in New Zealand published in India,”
“His journey to New Zealand in November put the destination directly in front of millions of Indians and showcased to them the amazing range of landscapes and experiences our country has to offer.”