We teamed up with the epic agency Special to produce a series of content for Tourism New Zealand to hit the Instagram market. our mission was to follow the experiences of a crew of backpackers from different corners of the globe venture through our amazing back yard experiences - with the twist of challeneges to find the ultimate backpacker! The campaign went live in the UK, Australia and Germany with amazing results. Our crew shot the 5 part series accross a week venturing all accross our beautiful country. A huge thanks to everyone involved on the massive project! Check out one of the Episodes below!
https://vimeo.com/242649454 - BACKPACKAGRAM | EP2 - Get Salty