PartTime Rangers is channeling Bay Watch for ‘#Sharkwatch’, a campaign by Pitchblack to promote the drink’s efforts to save the sharks. Featuring scenes of brightly-dressed beachgoers dancing and drinking, the hero online video celebrates sharks, rather than portraying them in a scary light. Shot all in a day's work on the beautiful Omaha beach - thanks to all involved - a stellar line up with an awesome crew!
“Rebranding the shark is a pretty awesome task, and is certainly a step in the right direction to conserving the species. If you alter perceptions, behavioral change will follow.”
As well as partnering with Elliott, Part Time Rangers have partnered with Sustainable Coastlines. To support the work, the brand will donate 10 percent of the profits from the sale of their new Great White Shark. These donations will help fund various programmes focused on saving sharks, and cleaning up our oceans.
Check it out here: https://vimeo.com/377686944