Meadowfresh - Growth Needs Goodness

25 Apr 2019

The solo first trip to the dairy is a milestone for any Kiwi kids – and it can be their first taste of independence. Meadow Fresh's latest campaign celebrates that journey, embracing vulnerability and having the courage to let children have experiences that enable them to grow. The new TVC, launched with Pitchblack Partners, captures a young girl embarking on her first walk to the dairy by herself, while her parents wait nervously at home. The young girl's journey is full of excitement and nervousness, but she is supported along the way by her parents and the friendly shopkeeper. When she returns home with the milk for breakfast, her parents are proud and she has a clear sense of accomplishment.

Director: Robin Walters

DOP: Dan Watkins

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