LesMills - Ondemand

7 Feb 2020

The latest series for LesMills was created entirely for vertical outputs across Instagram and Facebook.

Every camera used was positioned to shoot in portrait mode on the side which allows for max resolution and field of view. The Bolt Cinebot was brought into the mix to help our camera moves keep up with the athletes and deliver some unique transitions that would otherwise be impossible to achieve. 

Working with Director Matt Holmes, Creative Director Aaron Turk from Isobar, and Facebook’s Andy Blood we came up with images designed to hook viewers in from the first frame.  We called these images - scroll stopping images.  It could be something that didn’t feel quite right, had an intriguing angle and ideally worked with the vertical format in a way that couldn’t be done in widescreen. 

By shooting in vertical we created a challenge that gave us a fresh look at shooting familiar scenarios.  Check out the series here...

 

BTS: https://vimeo.com/388914369/7b149fcd78 

 

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