Reel Factory hits another first for New Zealand, delivering crisp live aerials to live broadcast on the world stage for the Cricket World Cup series in New Zealand!
“Stop Press” Looking down is looking up: Reel Factory’s Cricket World Cup role gets the drone ringing
From delivering pizzas, to firing rockets to finding lost souls to taking dronies to letting film-makers capture amazing aerial footage, drones are proving fairly useful. And New Zealand production company Reel Factory is benefitting from providing what it claims is the first drone-based footage for a live, full HD, international broadcast at the Cricket World Cup.
In the US, branded blimps have long been employed to get aerial footage for big sporting occasions and helicopters are a more nimble, but much more expensive, option. These days, anyone can buy and fly a drone (the cheapest option is around $200 and Reel Factory uses the $100,000 Octocopter, which can hold professional grade cameras like Alexa and Red), so they have basically democratised the air and, like many new technologies before it, this is leading to a number of regulatory issues in terms of airspace and privacy.
Reel Factory is the only drone company in Australasia with the technology to conduct a live feed. It also has the sole exemption from both the New Zealand and Australian Civil Aviation Authorities to fly the drone at night (its footage of Auckland and the fireworks from the stadium and Sky Tower after New Zealand’s victory were included in the international broadcast and, like a honey shot for nerds, the hovering drone has also been deemed of enough interest to feature on the broadcast).