The latest marketing campaign by the largest Kiwi-owned vaping company is attracting international attention. Alt New Zealand’s campaign, which includes late night tvcs, comes as the government is set to introduce legislation to regulate vaping, with advertising in their sights.
“The campaign has not only received a lot of positive attention nationwide, but has won over some significant industry voices overseas,”
Replacing people holding cigarettes with vegetables, the Alt marketing campaign aims to “highlight the ridiculousness that people can’t be shown smoking nor can any health claims about vaping be made, despite its proven effectiveness as a smoking cessation tool”.
A series of TVCs are set to run nationwide, check them out here;
- Carrot: https://vimeo.com/362432823
- Banana: https://vimeo.com/362433067